Linde Institute/Social and Information Sciences Laboratory (SISL) Seminar

Friday March 2, 2012 12:00 PM

Take it or Leave it: Running a Survey when Privacy Comes at a Cost

Speaker: Katrina Ligett, Caltech
Location: Baxter 127

In this talk, we consider the problem of estimating a potentially sensitive (individually stigmatizing) statistic on a population. In our model, individuals are concerned about their privacy, and experience some cost as a function of their privacy loss. Nevertheless, they would be willing to participate in the survey if they were compensated for their privacy cost. These cost functions are not publicly known, however, nor do we make Bayesian assumptions about their form or distribution. Individuals are rational and will misreport their costs for privacy if doing so is in their best interest. Ghosh and Roth recently showed in this setting, when costs for privacy loss may be correlated with private types, if individuals value differential privacy, no individually rational direct revelation mechanism can compute any non-trivial estimate of the population statistic. In this paper, we circumvent this impossibility result by proposing a modified notion of how individuals experience cost as a function of their privacy loss, and by giving a mechanism which does not operate by direct revelation. Instead, our mechanism has the ability to randomly approach individuals from a population and offer them a take-it-or-leave-it offer. This is intended to model the abilities of a surveyor who may stand on a street corner and approach passers-by.

Joint work with Aaron Roth. Manuscript available at http://arxiv.org/abs/1202.4741

Series Linde Institute/Social and Information Sciences Laboratory Seminar Series (SISL)

Contact: Edith Quintanilla at Ext. 3829 edith@hss.caltech.edu